Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange

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Mentions of Yieldmo on the MobyAffiliates blog:
Latest Tweets from Yieldmo:
  • Yieldmo

    We capture 58+ billion data points about how your customers interact with our mobile ads. Check out our latest insi… https://t.co/DH9CGHAYVR

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    We were so thrilled to hear @Jennifer's story about how she's built the fastest growing (and, most loved) brand in… https://t.co/zYbIz7PTW7

    Retweet Reply Favorite (about 3 days ago)
  • Yieldmo

    This morning, we welcomed @Jennifer (Co-Founder, @Away) to our NYC HQ for an inspiring convo about the future of tr… https://t.co/MCFJncx4Zj

    Retweet Reply Favorite (about 3 days ago)
  • Yieldmo

    RT @ModernMSummit: Can't wait to hear from Ryan Matiyow, Sr. Director of Marketing, Doritos & Cheetos Brands @Fritolay at MMS CHICAGO! (1 m…

    Retweet Reply Favorite (about 4 days ago)
  • Yieldmo

    Less than one week left until MMS Chicago! We are pumped to hear some great content and to rep Yieldmo on stage 😀 @ModernMSummit

    Retweet Reply Favorite (about 4 days ago)