Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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Mentions of Yieldmo on the MobyAffiliates blog:
Latest Tweets from Yieldmo:
  • Yieldmo

    Standard, non-Yieldmo mobile formats were found to not only be disruptive and annoying, but also BORING. Are we surprised? Nope! #DigidayDAS

    Retweet Reply Favorite (about 40 days ago)
  • Yieldmo

    Fun fact: 63% of respondents who saw Yieldmo's mobile ads correctly recalled the advertiser brand in an unaided test #DigidayDAS

    Retweet Reply Favorite (about 40 days ago)
  • Yieldmo

    RT @BMDInc: Cutting through the noise of mobile! #DigidayDAS https://t.co/ehbK92d243

    Retweet Reply Favorite (about 40 days ago)
  • Yieldmo

    RT @collinlc: 43% of mobile ad spend will be location-based by 2020. @oceanfine #DigidayDAS https://t.co/XEpUBIZsZS

    Retweet Reply Favorite (about 40 days ago)
  • Yieldmo

    Did you know that 2/3 of consumers choose Yieldmo ads? Thats right, 66% prefer our unique ad formats over standard ad formats. #DigidayDAS

    Retweet Reply Favorite (about 40 days ago)

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