Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @KarstenW: Great briefing with @Yieldmo on innovative mobile ad formats, unique metrics, premium inventory.(about 4 days ago)
RT @Doug_MindofMktg: #Smartphone users really dislike disruptive ads, even if they're relevant https://t.co/D6A56hMSPs #MobileMarketing #…(about 7 days ago)
@HHotelConsult We work towards fixing it every day! Disruptive + frustrating =👎👎 Mobile users deserve better.(about 7 days ago)
RT @dgoligorsky: Any graphic designer students looking for an internship in digital advertising? 👀 this part time role @Yieldmo https://t.c…(about 7 days ago)
RT @adtechdaily: Yieldmo Study: Consumer Sentiment on the Current State of Mobile Advertising Needs Better-Designed Mobile Ad Formats https…(about 8 days ago)