Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @dgoligorsky: Mobile marketing must be a mix of search, social, and editorial. Read my @medium post: https://t.co/epEJNDnCdn @yieldmo ht…(about 4 days ago)
We're partnering with @Moat to measure mobile ad viewability, and attention and engagement metrics! https://t.co/v9z4sJvBpI(about 4 days ago)
#Viewability may not be the most important metric to optimize for on mobile. https://t.co/1EuGoWkL1x(about 7 days ago)
The value of "the click" is diminishing in favor of true ad attention and engagement. https://t.co/RV3HX9aXlt(about 18 days ago)
@JackMarshall Yieldmo is on a crusader to end mobile interstitials - here's why and how: https://t.co/S396lGZXzZ(about 33 days ago)