Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange

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Mentions of Yieldmo on the MobyAffiliates blog:
Latest Tweets from Yieldmo:
  • Yieldmo

    Find out how and why mobile engagement is so important in determining campaign success: https://t.co/Egcdh6XdJg

    Retweet Reply Favorite (about 5 days ago)
  • Yieldmo

    RT @iab: Last week, IAB released an overhaul of the “IAB Standard Ad Unit Portfolio” for public comment. Learn more here: https://t.co/SqhP…

    Retweet Reply Favorite (about 15 days ago)
  • Yieldmo

    RT @ericvs: .@iab and @Yieldmo collaborating on next gen mobile ad standards. Boss. #adtech #iabmixx https://t.co/R0rwYx2my2

    Retweet Reply Favorite (about 15 days ago)
  • Yieldmo

    IAB announces new Ad Portfolio, and we are very excited about it 👍 https://t.co/6j3G9Re3Jw

    Retweet Reply Favorite (about 22 days ago)
  • Yieldmo

    RT @dgoligorsky: Mobile marketing must be a mix of search, social, and editorial. Read my @medium post: https://t.co/epEJNDnCdn @yieldmo ht…

    Retweet Reply Favorite (about 29 days ago)


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