Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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Mentions of Yieldmo on the MobyAffiliates blog:
Latest Tweets from Yieldmo:
  • Yieldmo

    RT @dgoligorsky: Mobile marketing must be a mix of search, social, and editorial. Read my @medium post: https://t.co/epEJNDnCdn @yieldmo ht…

    Retweet Reply Favorite (about 4 days ago)
  • Yieldmo

    We're partnering with @Moat to measure mobile ad viewability, and attention and engagement metrics! https://t.co/v9z4sJvBpI

    Retweet Reply Favorite (about 4 days ago)
  • Yieldmo

    #Viewability may not be the most important metric to optimize for on mobile. https://t.co/1EuGoWkL1x

    Retweet Reply Favorite (about 7 days ago)
  • Yieldmo

    The value of "the click" is diminishing in favor of true ad attention and engagement. https://t.co/RV3HX9aXlt

    Retweet Reply Favorite (about 18 days ago)
  • Yieldmo

    @JackMarshall Yieldmo is on a crusader to end mobile interstitials - here's why and how: https://t.co/S396lGZXzZ

    Retweet Reply Favorite (about 33 days ago)

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