Yieldmo

Rethinking mobile advertising

Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text, Video
Key Markets:USA
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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Mentions of Yieldmo on the MobyAffiliates blog:

Latest Tweets from Yieldmo:

  • Yieldmo

    Cyber Monday saw 33.1% of revenue come from mobile—a 39.2% increase from 2016. Who are these mobile shoppers, you a… https://t.co/yLSlOBnerp

    Retweet Reply Favorite (about 4 days ago)
  • Yieldmo

    Mobile just keeps growing (!) but, unfortunately, too many of these dollars are still being wasted because marketer… https://t.co/lxawEqxLEx

    Retweet Reply Favorite (about 10 days ago)
  • Yieldmo

    Check out the evolution of the Yieldmo brand through our mugs! And if you haven't visited our new website yet, be s… https://t.co/5Fqt1ScV0w

    Retweet Reply Favorite (about 20 days ago)
  • Yieldmo

    Marketing budgets down as CMOs search for better measurement and analytics solutions to prove effectiveness… https://t.co/5a1O0ImTTr

    Retweet Reply Favorite (about 25 days ago)
  • Yieldmo

    Yieldmo ranked in top 10% of Fastest Growing Companies in @Deloitte #Fast500 https://t.co/0t8Scfrfkd

    Retweet Reply Favorite (about 31 days ago)

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