Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @thecbag: .@Yieldmo is hiring! Meet us on Aug 9th at the Tech Inclusion Career Fair from 11am to 3pm #TechInclusion(about 9 days ago)
Getting ready for better advertising experiences... Chrome readies built-in ad blocker in early version of Canary https://t.co/w9uEOzaDyQ(about 11 days ago)
Lessons on: Daily affirmations 👍🏽 and... Forming wellness habits💡 ...from @Naomi_NYC of @ShineText this morning… https://t.co/1D4RT94i2r(about 15 days ago)
Thankful to welcome @Naomi_NYC, Co-Founder of @ShineText (and former CMO of @DoSomething) to our New York offices f… https://t.co/p5ZleLvnuO(about 15 days ago)
RT @MobileMW: Yieldmo Expands Lead as the Largest Independent Mobile Marketplace in the U.S. https://t.co/mBlXVDEbWk(about 17 days ago)