Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @rupalikumbhani: The future of #Advertising : Three takeaways from the #canneslions2017 festival https://t.co/NW14jEv7aJ(about 3 hours ago)
Still viewing clicks as the most important campaign metric? Think again..... https://t.co/6Hx2wYrMU9(about 3 days ago)
Happy 30th Wedding Anniversary to the 🐐, @thegothamgal (a previous "Early mo @ Yieldmo" Guest of Honor!), and her lovely equal, @fredwilson!(about 5 days ago)
Where it all started... the mobile infrastructure our company is built on | #canneslions https://t.co/Zw2TqhOijo(about 6 days ago)
⚡️@SamsungUS x #CannesLions https://t.co/eP5ktkppvF(about 6 days ago)