Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @wearesociety: Wow perfect after-school snacks & drinks with @Yieldmo! Thanks for stopping by! #BTSwithYieldmo 🍻🤓 https://t.co/VF4eNJqepp(about 7 days ago)
Welcoming @Susan_Cantor (CEO, @RedPeakBranding) and her Senior Strategist @madkron for a discussion on the future g… https://t.co/fodEHUaRUt(about 14 days ago)
The evolution of our “Early mo @ Yieldmo” series; now taking place in the evening... we can’t wait to learn about G… https://t.co/HtbtkYX1Sh(about 15 days ago)
Right there with you @digitalshields. Calling industry to build ads humans want to interact w/ and measure for true… https://t.co/bkKDQbVCvL(about 23 days ago)
"Mobile marketers must make videos more effective than TV ads by incorporating interactivity." https://t.co/VLJTfEUANG(about 30 days ago)