Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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    Tomorrow morning, we're excited to host @DoctorYao, Managing Partner of innovation lab The Hatchery, for another… https://t.co/U1x8997CEk

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    @TheAtlantic's interstitials promote viewability as performance metric.It's a delivery metric.Engagement=Performance https://t.co/uHHXrnpusv

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    @garychou 7/ @Leland on creating a good team culture: "Act local, think global."

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    @garychou 6/ @Leland's career advice: "Be conscious what you optimize for" He once opted to build Android's OS (to… https://t.co/yv66MwS28x

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    @leland @garychou 5/ @Leland on lessons learned building early products at Google, Twitter, Etsy, YouNow, + Kicksta… https://t.co/pLBZjOGcmv

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