Yieldmo

Rethinking mobile advertising

Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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Mentions of Yieldmo on the MobyAffiliates blog:

Latest Tweets from Yieldmo:

  • Yieldmo

    RT @wearesociety: Wow perfect after-school snacks & drinks with @Yieldmo! Thanks for stopping by! #BTSwithYieldmo 🍻🤓 https://t.co/VF4eNJqepp

    Retweet Reply Favorite (about 7 days ago)
  • Yieldmo

    Welcoming @Susan_Cantor (CEO, @RedPeakBranding) and her Senior Strategist @madkron for a discussion on the future g… https://t.co/fodEHUaRUt

    Retweet Reply Favorite (about 14 days ago)
  • Yieldmo

    The evolution of our “Early mo @ Yieldmo” series; now taking place in the evening... we can’t wait to learn about G… https://t.co/HtbtkYX1Sh

    Retweet Reply Favorite (about 15 days ago)
  • Yieldmo

    Right there with you @digitalshields. Calling industry to build ads humans want to interact w/ and measure for true… https://t.co/bkKDQbVCvL

    Retweet Reply Favorite (about 23 days ago)
  • Yieldmo

    "Mobile marketers must make videos more effective than TV ads by incorporating interactivity." https://t.co/VLJTfEUANG

    Retweet Reply Favorite (about 30 days ago)

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