Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @khemaridh: @WilliamWSparks Thank YOU will and @Yieldmo, and HYPEMAN @JohnExley for the blessing and opportunity. That was a special AM 💚(about 4 days ago)
RT @ModernMSummit: Wonderful to have @Yieldmo join us as a sponsor for MMS: Cars and Stars this April 5th at #TheBeverlyHillsHotel! https:/…(about 6 days ago)
RT @DDB_Worldwide: "Used as intelligence to build sharper briefs, data enables creativity." @wnd, @The_ARF #ARFannual17(about 8 days ago)
RT @The_ARF: Utilize #data in the right way to enable #creativity--@wnd, @DDB_Worldwide @DDBNEWYORK #ARFannual17 #mrx #adverising https://t…(about 8 days ago)
RT @MikeyIntel: #data can be your greatest asset or greatest risk #datascience #businessintelligence @wnd @DDB_Worldwide @DDBNEWYORK #ARFan…(about 8 days ago)