Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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RT @RVAMediaGroup: Audience targeting won't accomplish anything if the format, message and creative aren't engaging #mobilemarketing https:…(about 5 days ago)
RT @JohnExley: Thankful to have @DerekFlanz, the Co-Founder & CEO of @Greatist, join us for an "Early mo @ Yieldmo" breakfast conversation…(about 11 days ago)
Marc S. Pritchard, Chief Brand Officer of P&G, is all about transparency & data in digital advertising. So are we.… https://t.co/9vFFoQlrtB(about 12 days ago)
Want to learn more about pre-roll & outstream video? Check out our new blog post to find out which is better for #UX https://t.co/Yp5TZ0EIzT(about 18 days ago)
We had an awesome time last night at our Yieldmo Hoops and Hops Event! Congrats to tournament winners from… https://t.co/8YeKfogME8(about 19 days ago)