Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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"Mobile marketers must make videos more effective than TV ads by incorporating interactivity." https://t.co/VLJTfEUANG(about 2 days ago)
It is incumbent upon partners to transform data into insights, otherwise we're just collecting "data for data's sak… https://t.co/c2Ql2ykgiw(about 22 days ago)
We learn an age old lesson once again — the importance of quality environments and transparency. https://t.co/NPjlpY7w0K(about 26 days ago)
RT @thecbag: .@Yieldmo is hiring! Meet us on Aug 9th at the Tech Inclusion Career Fair from 11am to 3pm #TechInclusion(about 41 days ago)
Getting ready for better advertising experiences... Chrome readies built-in ad blocker in early version of Canary https://t.co/w9uEOzaDyQ(about 44 days ago)