Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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Find out how and why mobile engagement is so important in determining campaign success: https://t.co/Egcdh6XdJg(about 5 days ago)
RT @iab: Last week, IAB released an overhaul of the “IAB Standard Ad Unit Portfolio” for public comment. Learn more here: https://t.co/SqhP…(about 15 days ago)
RT @ericvs: .@iab and @Yieldmo collaborating on next gen mobile ad standards. Boss. #adtech #iabmixx https://t.co/R0rwYx2my2(about 15 days ago)
IAB announces new Ad Portfolio, and we are very excited about it 👍 https://t.co/6j3G9Re3Jw(about 22 days ago)
RT @dgoligorsky: Mobile marketing must be a mix of search, social, and editorial. Read my @medium post: https://t.co/epEJNDnCdn @yieldmo ht…(about 29 days ago)