Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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Standard, non-Yieldmo mobile formats were found to not only be disruptive and annoying, but also BORING. Are we surprised? Nope! #DigidayDAS(about 40 days ago)
Fun fact: 63% of respondents who saw Yieldmo's mobile ads correctly recalled the advertiser brand in an unaided test #DigidayDAS(about 40 days ago)
RT @BMDInc: Cutting through the noise of mobile! #DigidayDAS https://t.co/ehbK92d243(about 40 days ago)
RT @collinlc: 43% of mobile ad spend will be location-based by 2020. @oceanfine #DigidayDAS https://t.co/XEpUBIZsZS(about 40 days ago)
Did you know that 2/3 of consumers choose Yieldmo ads? Thats right, 66% prefer our unique ad formats over standard ad formats. #DigidayDAS(about 40 days ago)