Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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Mentions of Yieldmo on the MobyAffiliates blog:
Latest Tweets from Yieldmo:
  • Yieldmo

    "Mobile marketers must make videos more effective than TV ads by incorporating interactivity." https://t.co/VLJTfEUANG

    Retweet Reply Favorite (about 2 days ago)
  • Yieldmo

    It is incumbent upon partners to transform data into insights, otherwise we're just collecting "data for data's sak… https://t.co/c2Ql2ykgiw

    Retweet Reply Favorite (about 22 days ago)
  • Yieldmo

    We learn an age old lesson once again — the importance of quality environments and transparency. https://t.co/NPjlpY7w0K

    Retweet Reply Favorite (about 26 days ago)
  • Yieldmo

    RT @thecbag: .@Yieldmo is hiring! Meet us on Aug 9th at the Tech Inclusion Career Fair from 11am to 3pm #TechInclusion

    Retweet Reply Favorite (about 41 days ago)
  • Yieldmo

    Getting ready for better advertising experiences... Chrome readies built-in ad blocker in early version of Canary https://t.co/w9uEOzaDyQ

    Retweet Reply Favorite (about 44 days ago)

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