Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.
Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization
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We are here at #eTailWest ! Don't forget to stop by and say hi to Yieldmo at table top W21 https://t.co/hWNf55gxUM(about 20 hours ago)
RT @oatsandsugar: PM class - from the field, Jean Tran from @Yieldmo —> design as a craft and process @cornell_tech https://t.co/0dF58epYrU(about 5 days ago)
RT @AdamHopsLambert: Engaging ad experiences on mobile are the new gold standard for marketers https://t.co/sqdICgZzrw via @VentureBeat #Ma…(about 6 days ago)
RT @mobileaw: Turn a challenge into opportunity. Ad Blocking Shouldn't be a Roadblock for Mobile Advertising https://t.co/QsAe4GGDCT(about 6 days ago)
RT @BIAKelsey: Free download of #mobile ad forecast. https://t.co/hl7YiUuDIO https://t.co/vS43j7Qkru(about 7 days ago)