Yieldmo is a Google Ventures-backed mobile advertising startup. The company’s Ad Format Lab™ invents proprietary mobile ad formats for in-app and mobile web advertising; these ad formats are then bought and sold in Yieldmo’s Private Mobile Marketplace of premier advertisers and publishers.

Non-banner, consumer-friendly ads can be purchased directly from Yieldmo, however advertisers also have the option to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting, conversion tracking, and retargeting. Budgets can be set for campaigns on a CPC or CPM basis. Yieldmo’s ad placements generally appear across 100% of publisher inventory and thus allow for high levels of A/B testing and optimization

  • Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
  • Compatible with DSPs, leading agencies and publisher sales teams
  • Supports contextual and demographic targeting, offers conversion tracking and retargeting to marketers

Yieldmo Info

Platforms:Android, IOS
Types:Mobile DSP
Models:CPC, CPM
Ad Formats:Rich Media, Text Ads, Video
Key Markets:United States, US
Targeting:Custom, Demographic
Trading Models:Private Exchange
Tracking:Custom

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  • Yieldmo

    RT @rupalikumbhani: The future of #Advertising : Three takeaways from the #canneslions2017 festival https://t.co/NW14jEv7aJ

    Retweet Reply Favorite (about 3 hours ago)
  • Yieldmo

    Still viewing clicks as the most important campaign metric? Think again..... https://t.co/6Hx2wYrMU9

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  • Yieldmo

    Happy 30th Wedding Anniversary to the 🐐, @thegothamgal (a previous "Early mo @ Yieldmo" Guest of Honor!), and her lovely equal, @fredwilson!

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  • Yieldmo

    Where it all started... the mobile infrastructure our company is built on | #canneslions https://t.co/Zw2TqhOijo

    Retweet Reply Favorite (about 6 days ago)
  • Yieldmo

    ⚡️@SamsungUS x #CannesLions https://t.co/eP5ktkppvF

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