YuMe is an advertising platform with a focus on multi-screen video ads. The platform has it’s own ‘audience aware’ SDK that is embeddable into applications, video players and consumer electronics to enable video ad creative to run seamlessly across these screens. The Placement Quality Index (PQI) finds the best placements for ad campaigns in order to increase awareness and campaign performance, benefitting advertisers and publishers alike. YuMe offers a suite of products on supply side for publishers and affiliates, and its ad management platform ensures effective monetisation.
Ad visibility is one of the main benefits of YuMe’s solutions, creative video ads can be run across devices including TVs to reach and deliver messages to a target audience at scale. High brand impact is achieved with high quality impressions across the platform’s premium publisher network, and the platform’s Audience Amplifier targets the right audience and amplifies reach across screens. Powerful analytics are provided across all campaigns for effective performance and optimisation.
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