YuMe

Multi-screen digital video ads

YuMe is an advertising platform with a focus on multi-screen video ads. The platform has it’s own ‘audience aware’ SDK that is embeddable into applications, video players and consumer electronics to enable video ad creative to run seamlessly across these screens. The Placement Quality Index (PQI) finds the best placements for ad campaigns in order to increase awareness and campaign performance, benefitting advertisers and publishers alike. YuMe offers a suite of products on supply side for publishers and affiliates, and its ad management platform ensures effective monetisation.

Ad visibility is one of the main benefits of YuMe’s solutions, creative video ads can be run across devices including TVs to reach and deliver messages to a target audience at scale. High brand impact is achieved with high quality impressions across the platform’s premium publisher network, and the platform’s Audience Amplifier targets the right audience and amplifies reach across screens. Powerful analytics are provided across all campaigns for effective performance and optimisation.

  • Multi-screen video ads run campaigns seamlessly across Smartphone applications, video players and consumer electronics
  • Powerful tools and technology to deliver campaigns to the right audience and amplify reach
  • Publishers can attract higher fill rates and maximise user perceptions

YuMe Info

Platforms:Android, IOS, Mobile Web, Windows Phone
Types:Mobile Ad Network, Mobile Ad Server
Models:CPA, CPC
Ad Formats:Custom, Rich Media, Video
Key Markets:Europe, UK
Targeting:Custom
Trading Models:Cross Promotion, Fully Managed, Programmatic
Tracking:Custom

YuMe News

Latest Tweets from YuMe:

  • YuMeVideo

    RT @RhythmOneUS: Our VP of Influencer Marketing @KatiePaulsen shares her advice for brands considering an Influencer focused campaign. Read…

    Retweet Reply Favorite (about 5 hours ago)
  • YuMeVideo

    RT @WPMediaInsights: Millennials favor smartphones for second-screening. @YuMeVideo @Nielsen https://t.co/Tlw3k6KGcz

    Retweet Reply Favorite (about 5 hours ago)
  • YuMeVideo

    Leading up to their #VideoAdSummit, @VideoNuze writes #CTV is "one of the most important factors in online video’s… https://t.co/lkm6kC2xwK

    Retweet Reply Favorite (about 2 days ago)
  • YuMeVideo

    RT @RhythmOneUS: Amber Lockwood, our Director of Northeast Sales, speaking to a packed room about performance marketing at the SME Digital…

    Retweet Reply Favorite (about 6 days ago)
  • YuMeVideo

    Lucky enough to be in Puerto Rico for SME Digital Forum? At 3pm, @RhythmOneUS Dir of Northeast Sales, Amber Lockwoo… https://t.co/Ftm6TyOyH0

    Retweet Reply Favorite (about 7 days ago)

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