clickBakers is a hosted tracking platform for performance marketers with a primary goal to easily optimize and maximize mobile traffic performance. We believe the key to maximizing conversions lies in a deep segmentation of traffic followed by effective redirecting and targeting to segment-relevant destinations (offers). And that’s how we designed clickBakers – with segmentation and performance first in mind.
KEY Advantages of clickBakers vs. Other Trackers
- Segmentation with easy to set up universal segment rules – Advanced segmentation is key when it comes to mobile traffic performance and therefore we made the segmentation flow convenient, flexible, and time-efficient. Instead of creating segment specific rules for each and every campaign, or assigning flows to specific campaigns, you create traffic segments globally, for all campaigns only once. Huge time saver. Real-life example: Did you just found out that some offer is killing it on Vodafone/Germany? Create this specific segment and send the German Vodafone traffic from all your campaigns directly to that offer.
- Mobile First – Accurate mobile carrier identification is clickBakers’ core. We retain an exclusive, regularly updated database of IP ranges obtained DIRECTLY from MOBILE CARRIERS. If you’re a mobile marketer and do monetize your traffic on carrier billing offers, you should leverage clickBakers’ accuracy of carrier identification and precise mobile targeting.
- Optimization on Offer & Segment Level – This approach seems to provide more flexibility compared to campaign level optimization, especially for media buyers. Naturally, optimization on campaign level is also supported.
- Accurate Inbound Traffic Identification – clickBakers accurately detects any kind of traffic be it mobile, tablet, desktop, wearables, or IPTV
- Advanced Redirection & Targeting (or TDS) – Possibility to define custom redirection rulesand segment based redirects on any combination of click parameters including:
– Geo – up to a city level
– Device – e.g. mobile, desktop
– Connection – crucial especially for mobile marketers. clickBakers enables identifying WiFi and carrier mobile traffic with the utmost accuracy
– Carrier – as mentioned above, clickBakers assures the correct detection of mobile carriers for 3G/4G traffic so you can achieve the maximum possible conversions
– IP address & IP range – with option to import your own custom IP addresses for targeting
– Operating system, browser, ISP, category, campaign, or traffic source
- Split Testing – multiple offer rotation, multi-segment testing, time scheduling, clicks capping, etc.
- Hide Referrer – possibility to substitute the referrer URL
- Conversion Tracking – Reliable S2S conversion tracking
- Custom Drill-Down Reporting – traffic analysis on a detailed level