Placed is a location analytics based company that measures and indexes the “real world paths and behaviours” of consumers and turns information into actionable solutions for advertisers and publishers. With its focus on big data principles, Placed’s focus is on providing their clients with a true understanding of what consumers do. For affiliates, Placed offers an SDK to generate incremental and recurring revenue from app real estate. Instead of the usual advertising or in-app purchases implemented by other networks, Placed instead measures mobile device information of app users, which it then uses for market research purposes.
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