AdDuplex is a cross-promotion network specifically for Windows 8 and Windows Phone apps and games. AdDuplex essentially offers two routes for app marketing – free cross-promotion and paid app marketing campaigns across the impressions-based network. The network has headquarters in Lithuania, but provides app marketing solutions to developers and publishers across the globe.
AdDuplex’s free app cross-promotion works on a simple premise, promote and market your apps by helping other developers. The network’s AdControl ad server can be added to applications, empowering users to serve ads for other apps and receive the same in return from other developers. The exchange ratio for cross-promotion on AdDuplex is 8:10, meaning that for every 8 out of 10 ads displayed in an app the same promotion will be received from other developers. AdDuplex helps developers utilise 100% if their ad space and is also compatible with monetization from other ad networks.
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