Appboy is an app marketing automation platform that’s designed to help developers and marketers retain and engage their users. The Appboy platform uses marketing tools such as push notifications, in-app messages, emails and user feedback to take action on behavioural user data. Clients can create user profiles, manage users with segmentation and leverage analytics on their app’s key metrics. Appboy offers a free version for apps that have up to 1,000 active users. The ‘Basic’ subscription plan (up to 10,000 users) cost $100 per month. Appboy is based in New York and is used by brands such as Urban Outfitters, GSN and Pic Stich among others.

Appboy Info


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Mentions of Appboy on the MobyAffiliates blog:
Latest Tweets from Appboy:
  • Appboy

    When a user decides to clean house, #apps get deleted by the dozen. Build a strategy to be the last #app standing.…

    Retweet Reply Favorite (about 49 minutes ago)
  • Appboy

    Sending re-engagement push notifications to an active user? No bueno. Don't do it. 🙅‍♂️

    Retweet Reply Favorite (about 2 hours ago)
  • Appboy

    Today's OTT (over-the-top) messaging #apps have an edge. Get inspired, and learn how to use them to your advantage.…

    Retweet Reply Favorite (about 4 hours ago)
  • Appboy

    #Telehealth marketers are awesome! We had a great time meeting with them during yesterday's @Amwell Client Forum 😋

    Retweet Reply Favorite (about 5 hours ago)
  • Appboy

    Using powerful, nuanced messaging tools to send generic, one-size-fits-all outreach = missed opportunity.

    Retweet Reply Favorite (about 9 hours ago)
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