Appboy is an app marketing automation platform that’s designed to help developers and marketers retain and engage their users. The Appboy platform uses marketing tools such as push notifications, in-app messages, emails and user feedback to take action on behavioural user data. Clients can create user profiles, manage users with segmentation and leverage analytics on their app’s key metrics. Appboy offers a free version for apps that have up to 1,000 active users. The ‘Basic’ subscription plan (up to 10,000 users) cost $100 per month. Appboy is based in New York and is used by brands such as Urban Outfitters, GSN and Pic Stich among others.

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Mentions of Appboy on the MobyAffiliates blog:
Latest Tweets from Appboy:
  • Appboy

    See how multichannel, personalized, gamified messaging led to this #mobile #app's 85% increase in conversions:

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  • Appboy

    #Gamification can be a game-changer for #mobile #apps. See why, and whether it makes sense for your mktg strategy…

    Retweet Reply Favorite (about 3 hours ago)
  • Appboy

    Your onboarding strategy can make or break your relationship with new #app users. Don't miss our webinar next week!…

    Retweet Reply Favorite (about 13 hours ago)
  • Appboy

    Bookmark now these 40 #marketing resources now, beef up your #mobile strategy later

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  • Appboy

    Don't tell lapsed users that you miss them, instead, show them what THEY'RE missing by leaving your #app.…

    Retweet Reply Favorite (about 16 hours ago)
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