Appboy is an app marketing automation platform that’s designed to help developers and marketers retain and engage their users. The Appboy platform uses marketing tools such as push notifications, in-app messages, emails and user feedback to take action on behavioural user data. Clients can create user profiles, manage users with segmentation and leverage analytics on their app’s key metrics. Appboy offers a free version for apps that have up to 1,000 active users. The ‘Basic’ subscription plan (up to 10,000 users) cost $100 per month. Appboy is based in New York and is used by brands such as Urban Outfitters, GSN and Pic Stich among others.

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Mentions of Appboy on the MobyAffiliates blog:
Latest Tweets from Appboy:
  • Appboy

    ALL apps compete with each other for attention, which means marketers can steal pointers from all #mobile verticals.

    Retweet Reply Favorite (about 1 hour ago)
  • Appboy

    Master your #mobile metrics. See how in our webinar, Nov. 9!

    Retweet Reply Favorite (about 2 hours ago)
  • Appboy

    Good customer ratings help with app-store optimization - why it's SO important to prime users for positive reviews.

    Retweet Reply Favorite (about 3 hours ago)
  • Appboy

    When a customer opts out of push notifications, other #marketing channels can fill in the gap. See how:…

    Retweet Reply Favorite (about 6 hours ago)
  • Appboy

    .@RayBeharry, intelligent fridges, and the $600 million mobile game – VB Engage via @VentureBeat

    Retweet Reply Favorite (about 7 hours ago)
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