Appboy is an app marketing automation platform that’s designed to help developers and marketers retain and engage their users. The Appboy platform uses marketing tools such as push notifications, in-app messages, emails and user feedback to take action on behavioural user data. Clients can create user profiles, manage users with segmentation and leverage analytics on their app’s key metrics. Appboy offers a free version for apps that have up to 1,000 active users. The ‘Basic’ subscription plan (up to 10,000 users) cost $100 per month. Appboy is based in New York and is used by brands such as Urban Outfitters, GSN and Pic Stich among others.

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Mentions of Appboy on the MobyAffiliates blog:
Latest Tweets from Appboy:
  • Appboy

    Fixating too much on customers' past behavior = a #marketing echo chamber

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  • Appboy

    What #marketing too often lacks: human connection. Soak up tips and #mobile insight at this year's LTR conference…

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  • Appboy

    See which brands are winning the inbox + get #email #marketing tips from @IbottaApp's mktg mngr @DerekjCann

    Retweet Reply Favorite (about 11 hours ago)
  • Appboy

    Using actual customer behaviors to trigger messages provides value at the exact moment they're expecting it…

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  • Appboy

    What makes a good #mobile loyalty program? The answer might already be sitting in your customer data

    Retweet Reply Favorite (about 14 hours ago)
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