Appboy is an app marketing automation platform that’s designed to help developers and marketers retain and engage their users. The Appboy platform uses marketing tools such as push notifications, in-app messages, emails and user feedback to take action on behavioural user data. Clients can create user profiles, manage users with segmentation and leverage analytics on their app’s key metrics. Appboy offers a free version for apps that have up to 1,000 active users. The ‘Basic’ subscription plan (up to 10,000 users) cost $100 per month. Appboy is based in New York and is used by brands such as Urban Outfitters, GSN and Pic Stich among others.

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Mentions of Appboy on the MobyAffiliates blog:
Latest Tweets from Appboy:
  • Appboy

    For mobile games, keeping people's attention is a matter of life and uninstall. Here's how they stay competitive:…

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  • Appboy

    Back to basics: the 8 #mobile #marketing campaigns you need to know and how to use them.

    Retweet Reply Favorite (about 11 hours ago)
  • Appboy

    Deep linking, like a good movie trailer, shows enough to get people interested, but leaves them wanting more.

    Retweet Reply Favorite (about 12 hours ago)
  • Appboy

    #Trump may have "the best words," but not the best email practices - why renting email lists is bad #marketing.…

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  • Appboy

    Pro tip: brand advocates can be anyone, not just celebrities. See how marketers can drive word-of-mouth.…

    Retweet Reply Favorite (about 15 hours ago)
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