Fiksu is a mobile app marketing platform that provides a fully managed ‘DSP’ style service connecting large mobile app developers with new users at scale. The service uses programmatic buying techniques to focus acquisition on users who will be loyal, regular users – not just installs or downloads.
The Fiksu platform can reduce customer acquisition costs by 3X by buying mobile advertising and other promotional media in the most cost effective way possible. Fiksu has delivered millions of downloads in appstores for key clients and uses the data to help optimize its campaigns and identify the most profitable pockets of mobile traffic depending on the type of app.
Campaign management and analytics happens through a single dashboard focused around key goals and targets. This avoids the need for managing data from multiple sources.
|Types:||Mobile Media Buying|
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