Kochava is a mobile app marketing tracker with a unique approach, it looks at all device identifiers as equal and as such is able to match the identifiers of different publishers to provide effective analysis and reporting to advertisers. In addition to this, Kochava also automatically engages a device fingerprinting system, using a number of algorithms incorporting carrier and geo-location to match clicks to installs with an accuracy rate of 85%. Offering deep level integration support, Kochava supports server-to-server integration as well as an SDK for Android and iOS. Match reporting for each attribution includes how (device, hash types etc) and Cohort analysis is offered for ROI overlay as well as optimisation according to various campaign metrics (clicks, installs, post-install revenue etc).
|Types:||Mobile App Tracking|
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Penny-Wise and Pound-Foolish is a provocative thought leadership piece by Kochava CEO, Charles Manning.… https://t.co/2UWOhTH1Ue(about 1 day ago)
Abnormal app install times may indicate fraud. Read Part 3 of our fraud series: The Fraud Behind Install Metrics.… https://t.co/mXZ35rSue2(about 2 days ago)
The World Federation of Advertisers compares digital ad fraud to organized crime. https://t.co/fLHzIgXmKu(about 5 days ago)
Digital ad fraud is growing, according to a new study by the The&Partnership. https://t.co/Jk8fZfsvhC https://t.co/E57uwE2rBO(about 8 days ago)
The differences between UA for gaming and non-gaming apps. https://t.co/5PtROY8lYc https://t.co/nhgjAqH5Xi(about 8 days ago)