Kochava is a mobile app marketing tracker with a unique approach, it looks at all device identifiers as equal and as such is able to match the identifiers of different publishers to provide effective analysis and reporting to advertisers. In addition to this, Kochava also automatically engages a device fingerprinting system, using a number of algorithms incorporting carrier and geo-location to match clicks to installs with an accuracy rate of 85%. Offering deep level integration support, Kochava supports server-to-server integration as well as an SDK for Android and iOS. Match reporting for each attribution includes how (device, hash types etc) and Cohort analysis is offered for ROI overlay as well as optimisation according to various campaign metrics (clicks, installs, post-install revenue etc).

  • Matches the different device indentifiers of different publishers to provide true mobile app marketing reporting
  • Supports server-to-server integration
  • Track click sources to ensure the efficacy and success of paid app marketing campaigns

Kochava Info

Types:Mobile App Tracking

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  • kochavamobile

    Penny-Wise and Pound-Foolish is a provocative thought leadership piece by Kochava CEO, Charles Manning.… https://t.co/2UWOhTH1Ue

    Retweet Reply Favorite (about 1 day ago)
  • kochavamobile

    Abnormal app install times may indicate fraud. Read Part 3 of our fraud series: The Fraud Behind Install Metrics.… https://t.co/mXZ35rSue2

    Retweet Reply Favorite (about 2 days ago)
  • kochavamobile

    The World Federation of Advertisers compares digital ad fraud to organized crime. https://t.co/fLHzIgXmKu

    Retweet Reply Favorite (about 5 days ago)
  • kochavamobile

    Digital ad fraud is growing, according to a new study by the The&Partnership. https://t.co/Jk8fZfsvhC https://t.co/E57uwE2rBO

    Retweet Reply Favorite (about 8 days ago)
  • kochavamobile

    The differences between UA for gaming and non-gaming apps. https://t.co/5PtROY8lYc https://t.co/nhgjAqH5Xi

    Retweet Reply Favorite (about 8 days ago)