Kochava is a mobile app marketing tracker with a unique approach, it looks at all device identifiers as equal and as such is able to match the identifiers of different publishers to provide effective analysis and reporting to advertisers. In addition to this, Kochava also automatically engages a device fingerprinting system, using a number of algorithms incorporting carrier and geo-location to match clicks to installs with an accuracy rate of 85%. Offering deep level integration support, Kochava supports server-to-server integration as well as an SDK for Android and iOS. Match reporting for each attribution includes how (device, hash types etc) and Cohort analysis is offered for ROI overlay as well as optimisation according to various campaign metrics (clicks, installs, post-install revenue etc).

  • Matches the different device indentifiers of different publishers to provide true mobile app marketing reporting
  • Supports server-to-server integration
  • Track click sources to ensure the efficacy and success of paid app marketing campaigns

Kochava Info

Types:App Marketing Analytics

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