Optilly is a self-service app install marketing platform for Facebook mobile ads, which aims to allow developers to create, test and optimise their own customised Facebook adverts. The company has offices in the US and India, and provides app marketing services on a global basis. Optilly aims to provide developers with tools and strategy to ensure effective app marketing campaigns across Facebook, and its key feature is the use of Multi Variate testing to ensure the right audiences are matched with the right ads.
Optilly’s service includes individual reviews of campaign creatives and marketing goals to develop ROI-boosting strategies. Target audiences are tested according to multiple factors including age, location, interests, categories and gender to determine their suitability for ad campaigns. Optilly campaigns are also easily optimised thanks to response rate tracking across all running ads and advanced bid optimisation, which keeps costs low and within budget.
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