Playnomics is a mobile app marketing platform for apps and games based around predictive data and personalisation. The basic premise of Playnomics is that app developers and marketers can ‘earn from everyone’ via its suite of predictive marketing tools, which generate marketing intelligence for mobile app and game developers based on specific user segementation.
Deeper user insights are available based upon behaviour (including spend and lifecycle), location and historical data and trends. Data points can be combined and customised to accurately pinpoint the most receptive and valuable user audience for app marketing. Playnomics incorporates predictive metrics into its solution to promote positive future user behaviour an increase user rention, engagement and monetization.
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