Urban Airship is a full-service mobile marketing solution, offering products and services across all major mobile platforms. Using Urban Airship, app developers can improve user engagement via push notification, location-based marketing and app analytics. In addition to paid products and solutions, Urban Airship also has extensive developer resources available online, including a developer-focused blog and library reference guide, and also provides advice on improve mobile app engagement with resources and good push notification practice.

Mobile app engagement and mobile analytics are two of the most valuable of Urban Airship’s solutions for app marketing purposes. The platform’s push messaging service is completely customisable, from campaign design through to the time delivered and advance scheduling facilities are also available. Mobile analytics are presented in a summarised dashboard, and further analysis on user engagement is also available in both push campaigns and rich app pages.

  • Measure user interaction with messages on an app-by-app basis
  • Customise the time to send push messages with smart customisation options
  • Permission based mobile messaging allows app users to choose when and where they will see notifications

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