Mobilda is a new mobile affiliate network based out of Israel.  Mobilda was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when it comes to mobile advertising. Mobilda powers advertisers, publishers and developers, offering advanced solutions both in the fields of mobile advertising and mobile technologies.

Mobilda is a part of MarsMediaGroup an online advertising agency, located in Hertzliya Pituach High-Tech Park.
MarsMediaGroup offers complete online advertising solutions including social media, display, affiliate networks,
in-game advertising, performance marketing and internet technologies.

• Offering a wide range of advertising campaigns
• Choose from multiple advertising campaigns what you want to display
• Maximize your revenue by promoting converting campaigns
• Fraud detection mechanism
• Mobilda’s affiliate managers at your service
• Great experience with many publishers across the world

Start making money with mobilda today!

Widespace operates for both advertisers and publishers. It offers both a wide reach of engaging ad formats that can reach target groups wherever they are. Studies have shown they are five times more effective than normal banner ads with significant growth and engagement due to this targeting and also their creativity.  The company advertises worldwide through a range of formats on some of the highest quality. The company’s technology also allows ads to be shown at places that have the most impact. 80 per cent of ads are shown in apps on smartphones with wide screens and rich media capabilities.

Publishing with Widespace is easy and just involves a simple registration. Widespace‘s dedicated sales team and algorithms which prioritise earnings, as well as their focus on quality ads and ease of use make them a very successful prospect.

MobStac aim to make all mobile content available on all mobile devices. The company supports over 5,000 devices and allows users to select from a wide range of ad networks to monetise their traffic.

The company is located in Bangalore in India and serves the global market.

Their software also allows for deep analytics and is also an extremely fast publishing format, up to twice as fast as the average for users. MobStac’s software is integrated with social media and SEO and allows for ad networks, custom ads and Enterprise Ad Servers, while allowing an array of customisation and woreking with your existing CMS system.

Advertising Platform

This self serve marketplace company aims at automating and making web and mobile advertising from the same platform simplified. Webmoblink, doesn’t expect to cut down on the advanced results they offer, just the complexity of how to offer it.

The company aims at driving quality advertisers to their sites and allows users to profit greatly and receive a good ROI. This is all done through unifying web and mobile advertising, which makes monetisation more efficient.

Webmoblink also offers publishers and content providers improved revenue splits depending on impressions, the number of ads they manage and if you are a publisher of a number of sites.

Advertisers can run multiple ads for the same campaign and have advanced targeting options. These features along with advanced unification allow advertisers some very attractive opportunities across a wide range of channels worldwide.

Webmoblink has a number of robust tools that provide the publisher and advertiser the chance to combine and provide products for the static and mobile web. The company also envisions that with improvements in technology they can offer even greater efficiency and higher targeted solutions.

Webmoblink offers numerous tools to maximise ad performance and ensure efficient advertising with detailed reports, that is all easy and quick to set up. They also offer publishers and content providers the chance to make more money, faster. This is done through detailed reports, better control of ads and it is also quick and easy to set up.

Webmoblink supports a wide range of ad formats and has worldwide coverage. It allows users to match the most appropriate ads to their sites and offers detailed analytics reports via its tools.

Find them on Facebook and start making money with Webmoblink.

Push notification ad network

Airpush claim to offer advertisers between 10-30  times the amount of revenue from adverts when compared to CPM. Airpush focuses on both advertisers and developers and offers sign up, push notification and icon adverts to the former on the Android OS.

AirPush was founded in Los Angeles in the USA and currently over 40,000 developers use their software. This is because they can earn between more and also as it allow monetisation of 100 per cent of users and not just active users. These conversion rates are also ideal for advertisers and as the ad network has few virtual clicks and also offers real time analytics it has become very popular in this field also.

Push notification adds allow advertisers and developers to earn $CPM weekly and are optimised to monetise inactive users. The company estimates that only 5-15 per cent of installs become active users , but claim this can be up to 100 per cent with their Push Notification Ads.

Their sign up ads can be triggered anytime inside an in app session and show each time the app launches by default, as well as between levels or during natural breaks in the app. Sign up ads are said to generate $20 and have built in algorithms to choose the highest yielding full  page format in real-time.

Icon ads provide CPMs of between $12-$36 and can be used in parallel with other ad units. They can be used to monetise active and inactive users alike and reside as shortcuts on the desktop. This results in higher monetisation and allows users one click access to high value content such as daily deals and mobile search. They are also easy to delete, with one click, one of the wonders of AirPush.

Find them on Facebook  and Twitter and start making money with Airpush

Adsmobi focuses on placing ads campaigns for mobile advertisers on the mobile web. The company is one of the leading mobile mediation and optimisation platforms in its field and has 30,000 app developers and publishers as well as over 30Bn advert requests a month over 220 countries.

Adsmobi reaches over 150m unique users and delivers premium traffic through its partnerships. It matches the best mobile publishers with the best brands to suit the publisher and so helps achieve high return on investment.

Services Offered

The company offers a range of services from push app programs and offers users the chance to split their ads and meet the demographics and groups they require.  The company provides ads across a wide range of topics, across the world and so allows users to reach a number of companies. They also offer a number of rich media formats, which allow better interaction with the customer and produce higher engagement rates – up to 32 per cent in some cases. This is done through interactive barriers, 3D product demos and downloadable content.

Adsmobi also offers a prime location ads service, where you can target users with adverts depending on their mobile location. This is done through a coupon type campaign and allows users to reach a target group far more efficiently. Other targeting capabilities include doing so by operating platform, demographics such as age, ethnicity, gender etc and categories.

Start making money with adsmobi, or take a look at them on Facebook  and Twitter

As with any new medium, the growth of mobile is creating lots of new opportunities to make money.  One area that is getting a lot of interest at the moment is mobile affiliate marketing.   There is clearly huge potential from this business model which could tranform the economics of mobile web and app publishing if it takes off.   At the same time, huge new opportunities for individuals to make money on mobile could open up.  In the hyper-growth mobile markets in the developing world, this could create a whole new industry for entreprenuerial individuals to generate income from the mobile platform.   For those involved in the mobile industry who have the knowledge of mobile web and apps this could be a huge personal opportunity – in the same way that affliate marketing benefited the early web industry workers who started playing around with sites.   However, there are real questions about the maturity of the affiliate marketing business model on mobile at present, and a number of barriers remain.

Affiliate marketing a key revenue generator in the online market

In the online / PC – focused world affiliate marketing is well established as a key source of revenue from a range of different sites and services.  Revenue is generated by sending users to carry out a transaction on another site or platform – for example to a retailer or airline.  The advantage to the site is obvious – they dont have to carry any stock themselves (as an ecommerce retailer would) or deliver the actual service (as an airline or ticketing agent would).   Sites can work with a range of different providers, creating a very flexible operating model.  Taking a share of the  value of the goods and services provided (typically in the low % points) can deliver a significant CPA (cost per action) payout for each transaction for the publisher, especially for high-value items (travel, financial services for example).   Similarly, for lower value items, a high volume of referrals can also deliver scale of revenue.   So – taking this business model to mobile could unlock a range of additional income streams for the industry.

Major sites such as Trip Advisor (Travel) drive most of their revenue from the affiliate model, but what is more interesting perhaps is that 10000s of individuals have been able to earn a living from it.  The characteristics of the affiliate business model that we noted above (no need for inventory, flexibility) have made it a great way for individual web entrepreneurs to generate income.   With commodity tools like wordpress and google ads individual affiliates can quickly create an online business in a niche they are interested in based on affliate marketing.

So – the question is – are the conditions right for this business model to move onto mobile?  For a number of reasons, it does seem like 2011 is the year that mobile affliate marketing will take off – creating huge new opportunities to make money for businesses and individuals.

The conditions for making money from affliate marketing on mobile are coming into place

A number of trends and enablers are coming together in 2011 to support the emergence of the affliate business model on mobile – growing usage, media buying opportunities, affiliate networks on mobile and mcommerce taking off.

Growing Usage

Mobile has reached a critical mass in terms of consumer adoption.  Mobile web usage is growing at triple digit rates and has moved from the early adopters into the mainstream, with services like facebook and twitter driving adoption of mobile internet.  At the same time, Apps have hugely increased consumers uptake of mobile services and provided a distribution and discovery channel for different services.  This has created the fundamental platform for mobile affiliate marketing that has been lacking in the past, when compared with the web.

Media buying opportunities

Having a mobile audience is all very well, but useless as an affiliate marketer if you can’t reach it.  The growth of mobile ad networks such as admob has created a channel to reach consumers in an increasingly targeted way – for example by handset, country, operator and demographic.  This allows marketers to target their mobile audience to particular offers.  At the same time, the growth in mobile search has opened up more buying opportunities in terms of search engine marketing buys.  Previously, the volume of mobile searches meant that there was limited volumes of this type of inventory but the growth seen on google mobile and other search engines has changed this.  As a result there are now plenty of channels for reaching consumers with commercial services.

Affiliate networks on mobile

Affiliate networks provide the transactional glue that links consumer , marketers and merchants.   However, to date, the major networks such as TradeDoubler, Buy.at and Commission Junction have been slow to move onto mobile.  This is partly due to lack of demand but also because their underlying tracking technologies did not work in the mobile environment where things such as cookies are not as reliable.   There have been a couple of mobile focused affiliate networks active for a while including mobpartner and sponsormob.  Howevever, 2010 and 11 have seen a massive growth in other mobile-focused affiliate ad networks including Kissmyads, Moolah Media, Apprupt and others.  In addition, the online networks have also made a bigger effort to make their services compatible with mobile – Linkshare has said that it aims for all its services to work on the platform.

Mcommerce taking off

This Christmas was the first time that mcommerce really started to get traction.  Not only were consumers using mobile but they were starting to buy on it.  Players like eBay, Dominos Pizza and others all reported huge surges in spending via mobile apps and sites.  Big retailers like Marks and Spencer and Tesco in the UK started to launch mobile commerce sites and apps.  All this means that spending and retail are starting to move onto mobile – creating the opportunity for marketers to make money – whether that’s big mobile publishers or apps or kids in the garage or bedroom.

Barriers to making money on mobile still remain

Despite all this, there are still some major barriers to affiliate marketing on mobile.   As a result, a lot of marketers coming from the online world are finding that their fingers are getting burned.  This is really the subject of another post but in summary the key roadblocks include:

The lack of an effective Mobile SEO strategy – in the online world many affiliate use organic search engine marketing/ SEO as a channel.  However, on mobile it is very hard to rank in the search engines with a mobile-only service – google typically prioritises PC-focused sites in the mobile search results

High value offers still missing – whilst mcommerce has moved onto mobile there is still a lack of really high value offers to promote.  Travel, financial services and retail typically do not provide mobile affiliate programs which are dominated by lower value items such as apps, mobile content and so on

Technological hurdles to tracking transactions – as noted above key technologies such as cookies are still unreliable on mobile which is preventing

Merchants slow to roll out services – amazon runs one of the biggest affiliate programs on the web but still does not allow mobile sales to count towards the total, probably for reasons of tracking.  With big players like this being slow to move, this means that the rest of the merchants also have less impetus to make sure their own inhouse network or affliate network partner is tooled up for mobile.

Successful affiliate strategies and techniques still being developed – online there are lots of well developed approaches to making money from afffiliate marketing via things like PPC arbitrage or in certain sectors.  However, on mobile these are still very nascent so there is less information and experience about what works and what does not work.  For example, the mobyaffiliates post on using mobile network targeting to increase conversions is a good example of useful learnings.

So – whilst the time is right to start looking at the affiliate marketing model on mobile it is by no means easy to make money on the platform just yet.  We’ll be covering some of the emerging success stories here on mobyaffliates in the coming year.

You can grab the pdf here

Related articles

• Mobpartner mobile affiliate network raises €2.5m (mobyaffiliates.com)
• Sponsormob announced new hire (mobyaffiliates.com)

However, it’s not easy to find mobile affiliate networks to work with.   We’ve listed all of the networks active in mobile affiliate marketing over on our directory of mobile affiliate networks – here’s a review of some of the best.

Mobpartner

Mobpartner is probably the biggest mobile affiliate network at the moment in terms of publishers with tens of thousands of affiliates.  They offer a range of programs from adult, to casino to applications, focused on the mobile web.   Mobpartner pay quickly via paypal and are a great alternative to using CPC networks such as admob.  Mobpartner do have many campaigns focused on particular countries but also a range of worldwide and international mobile affiliate programs.

Yeahmobi

Yeahmobi is a relatively new mobile CPA network.  They offer 100% fill rates and high quality offers ranging from mobile content to apps.  For advertisers and merchants they are offering services such as real time optimization.

Sponsormob

Sponsormob runs a very successful CPA-based affiliate network for mobile and has recently launched an advanced tracking tool for iphone applications.  They offer a large number of high quality programs and have excellent tracking technology.

Liquid Wireless

Liquid Wireless is the leader in mobile lead generation programs and is very strong in the US market.  They offer a number of unique mobile CPA and pay per lead offers such as surveys, loan consolidation and other services.

Offermobi

Offermobi has recently launched a mobile affiliate network focused on the US.  They are running a number of campaigns and look like one to watch.  In particular, offermobi looks like it will offer a number of pay per call products.

Conclusion

Although mobile affiliate marketing is in the early days its well worth giving some of these networks a try.    The early people to get into affiliate marketing online made a fortune and the same could be true on mobile.  Let us know how you get on!

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Make money with the offermobi.com affiliate network

OfferMobi.com is the first affiliate network focused on the mobile web. Led by industry veterans and leaders, we strive to bring our partners the very best service, pricing, and overall strategy to ensure growth for everyone.

For our Advertisers, we provide the ability to drive high quality, high volume acquistions with no risk, as our entire network is on a cost per acquisition model. We help with strategy and optimization to ensure the best consumers.

For our Affiliates, we give our affiliates the opportunity to generate additional income from their traffic, as we offer a wide Variety of offers, as well as valuable account services and updates. From big brand names to exclusive offers, we have them here.

Join the offermobi affiliate network

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Conversions using PPC mobile advertising clicks – Smartphone vs Mobile Network based targeting

With each click costing just 5c this made the campaign ultra profitable – we are talking margins of nearly 100%. So the holy grail of mobile PPC arbitrage is possible, you just need the right targeting. In this case targeting a specific mobile network was better than targeting by handset.  The type of customer particular networks have can be a more attractive audience than that of a particular handset.   These type of targeting issues simply don’t arise in the online world, so there’s clearly plenty of opportunity out there for those (like us) that can get it right!

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• Affiliate marketing for mobile apps (mobyaffiliates.com)

User-payment driven models can be very lucrative for hit applications, especially games.  Howevever, there is increasing that application prices are suffering from downward pressure towards free.  New types of payment models such as subscriptions or in-app payments are promising although not all application types are suited to these approaches.

Display advertising can pay the bills on free apps if there is sufficient scale of usage.  Using ad networks like admob or potentially integrating mutliple ad networks using a mobile ad optimizer such as smaato or mobclix can deliver significant revenues for some apps.  However, the growth in mobile inventory, and falling click-through rates mean that it is becoming harder to make this model work.

Affiliate marketing is an alternative revenue stream to user payments and display advertising that is just opening up on mobile and is creating a big opportunity for mobile app developers.  Affiliate marketing is already a major category in the online advertising world and its now moving onto mobile.  Unlike current mobile advertising which is typically sold on a CPM (cost per thousand) or more usually a CPC (cost per click) basis, mobile affiliate programs payout based on a CPA (cost per action) basis in a single payment or a revenue share.  In some cases the payments for particular actions (e.g. in the mobile casino space) can be very high – up to $50 in some cases.  As a result, with the right approach affiliate marketing can be more lucrative for mobile application developers than traditional mobile advertising or mobile payments from users.

A number of players are now offering affiliate programs for iphone apps including William Hill, Offerpal and  Allslots/ Brightshare.  In addition, the iphone appstore affiliate program run by linkshare has also been extended to work on mobile.  Android-compatible affiliate programs are also emerging, taking advantage of the more open nature of the android appstore ecosystem .  Developers on other platforms such as Java, Symbian, Blackberry and mobile web can typically choose from an even greater range of different mobile affiliate programs and networks.

There are also opportunities for application developers to use APIs from online shopping services to build affiliate-revenue driven apps.  For example, apps could be developed for specific dietary requirements around online grocery APIs or to aggregate affiliate feeds from a range of retailers into a single app.

Another approach is to link mobile applications to the massive growth in vouchercodes.  For example, the UK-based vouchercloud iphone app is a mobile-focused way of grabbing a slide of the discount voucher market.  Whereas there is little room for new players on the web, vouchercloud has been able to build significant traction by being the first to market with a high quality voucher-driven iphone app.

Finally, the ability for mobile applications to interact with real world retail stores presents another affiliate marketing opportunity.  Services like the shopsavvy iphone app allow users to scan a product barcode in a store and get pricing information from online suppliers.  The affiliate potential of such applications is potentially enormous.

So – application developers need to look seriously at the opportunities presented by affiliate marketing, and consider this business model right from the intial concept stage in the design process.

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Make money with the liquid wireless affiliate program

Liquid Wireless work with advertisers on a cost per lead or cost per inquiry basis.  Affiliates can sign up to promote offers from direct response advertisers who want to reach consumers using the mobile internet or mobile applications.

Join the liquidwireless affiliate program

“I know, it’s been coming for years. However it’s widely believed that smart-phone adoption will reach a critical mass in the next 12-18 months. What does that mean for us? Customers will have access to the internet or at least a much richer media experience via their phones. People generally always have their phones with them. On the train in the car, the office, at home on the sofa. Many more people have phones than laptops.

What does this mean for e-commerce? Will people really shop and look through entire catalogues to order? Maybe not. Will they bob on their phone to track their order? Maybe. It’s all about context and how they are using their phone to communicate with you and your service.

Some companies are already striving ahead. Pizza delivery companies like Dominoes and Pizza Hut are doing well in the space creating applications and mobile focused websites to help with ordering. It’s important to note that we don’t mean iPhone applications here. It’s a combination of applications and mobile focused websites that are the key. The iPhone is still not a massive % of the mobile space.

Other notable successes in this area are Amazon and Interflora. Some notable failures are Tesco (UK supermarket chain), Sainsburys (UK supermarket chain) and play.com (online entertainment retailer) – all without a whiff of a mobile site on my iPhone.”

Of course here at mobyaffiliates we completely agree and expect things to change rapidly this year as mobile commerce goes mainstream. For example, the success of Ocado in developing an iphone app means that Tesco is sure to follow soon.   One thing to note is that Amazon is not that mobilef-friendly – they have yet to open their affiliate program to mobile devices.   One thing is for certain – the more e-commerce there is on mobile, the bigger the opportunity for mobile affiliates!

In the emerging world of mobile affiliate marketing one company stands out at the moment and that’s mobpartner.   They have pioneered affiliate marketing on mobile and have built up a massive base of mobile afffiliates and a good range of different programs from various different merchants.  They have also spent a lot of time developing a robust platform which can be accessed over both web and mobile web.  So if you want to learn about mobile affiliate marketing – learn about mobpartner.

Luckily mobpartner have put a couple of presentations about their service online which are well worth reading.  The most recent was given at MWC 2010 just a short while ago:

This is an older presentation made at Mobile World Congress the previous year:

Make money with the William Hill Sports Mobile affiliate program

Now you can enjoy the benefits of the best name in online gaming on mobile. There’s a £30 free welcome bonus to maximize player acquisition and a massive 150% 1st deposit bonus to boost your conversions. We offer 14 William Hill branded Java games including Roulette, Blackjack & Progressive slots like Gold Rally and now, especially for mobile, some great new Arcade games like Pop Bingo & Keno. We also offer 3 great iPhone/ Android games to help our Affiliates utilize this growing traffic source. Currently we can offer Blackjack, Gold Rally Progressive & Jacks or Better with more games to come in the near future. Start monetising your mobile traffic today!

Make money with the William Hill Sports Mobile affiliate program

Make money with the Affiliates United mobile affiliate programs

The formation of Affiliates United has brought together a vast array of brand name Casinos, Poker Rooms, Bingo Rooms and Mobile gaming. This will be enriched shortly by a great selection of sports betting sites, skill related sites and much, much more. All these products are highly reputed globally within the online gaming industry. This essentially means considerable opportunities for all affiliates.

With the creation of Affiliates United, comes an expansion of the product range. This allows for affiliates to target specific markets utilizing the best product available. Our brands have a proven track record of high conversion rates and excellent player retention. Our brands have consistently been at the forefront of the online gaming community. This allows for significant earnings and high monthly commissions

Affiliates United brings together numerous brand names with a decades long reputation within the gaming industry.
Players and affiliates alike know they can rely on the solid foundation that has been created amongst the Affiliates United brands. All have a reputation of honesty and trustworthiness that is unsurpassed within the online gaming today.

All products associated with Affiliates United provide the highest level of service with 24/7 customer support available. Assistance will be given to help affiliates return the greatest level of traffic for each and every one of the brands.
Our products are supported by a multi-lingual customer service team and account managers to provide a true global feel.

Affiliates United is at the forefront of technological advances, customizing our products and creating cutting-edge applications accessible via various mobile devices. The brands enjoy a solid reputation within the online gaming community. With the sophisticated Affiliate Network System, ability to track information and earnings is now so simple

Programs

Eurogrand Mobile

William Hill Casino Club Mobile

William Hill Sports Mobile

Join the Affiliates United mobile affiliate programs

Make money with the mslots affiliate program

mSlots is a mobile casino with a range of unique themed games including mobile slots & mobile bingo games with big prizes

Mslots is the latest casino supplied by Cometa Wireless Gaming. We offer a full affiliate program using the Cometa affiliate software.  Mslots is owned by the LMGi group and is represented on all the major phone networks.  Offer the very best casino games for the phone to your affiliates.  Revenue share starts at 30%

Sign up to the mslots affiliate program

2009 has been the year the mobile internet took off, with the game-changing success of the iphone driving forward the entire market.   Mobile handsets have become much more user-friendly for web usage as a result of touch-screens and improved browser technology.  Network operators have finally begun to rollout flat-rate and lower cost mobile data access packages and are investing heavily in marketing mobile internet services to consumers.  The growth in ‘App Stores’ has opened up a new distribution channel for service providers and big brand mobile services like m.facebook.com are attracting mainstream users to the mobile web.

As a result, many people in the affiliate marekting industry are now seeing mobile as The Next Big Thing.  So what are the opportunities in mobile for the casino affilate industry?

Mobile commerce is developing

Whilst mobile internet usage has reached the mass market, commercial transactions have been slower to develop on the mobile platform.  Spending is currently concentrated in mobile-focused areas such as downloads (applications, ringtones, games) with very limited activity in key verticals such as travel, finance and retail.

Despite the massive improvements to mobile user-interfaces there are still barriers preventing mobile commerce from taking off.  For example, financial products such as mortgages or insurance typically involve a lot of researching and from a UI perspective usually require lots of tick-boxes, which are not well suited to a mobile screen.

However, there are some signs that this is beginning to change.  iphone applications are showing that users will purchase goods and services using their mobiles if they are given the right user interface.  For example, Pizza Hut recently announced that it had generated $1m in sales in 3 months from its iphone application.  eBay also began to break out mobile commerce revenues for the first time earlier this year which showed that they are already generating $380m of sales over mobile in H1 2009/10.

Affiliate marketing on mobile is not new

Affilate marketing on the mobile web has been around in some form since the very early days of ‘wap’ with some of the first mobile adult sites developing very basic affiliate systems.  The major ringtone players such as Jamba have also used affiliate marketing heavily to promote their subscription mobile content offerings.  These were promoted mainly on the PC web, driving users to the mobile internet for content delivery.  However, following the consumer and regulatory backlash against these subscription services, the ringtone players have retrenched and are no longer leading innovation in mobile web affiliate marketing.

The Casino sector is now leading the way

As a result of the collapse in the subscription ringtone market, and the slow development of mobile commerce in other sectors, the major mainstream high-value mobile service category is casino gaming.  Consequently, affilliate marketing on mobile is now being lead by casino players in terms of both service development and affiliate technology.   Simon Liss from the Mobile Agency We Love Mobile says, “Mobile affiliate marketing only really works when the deal can be done via the device. The ability of mobile casinos to acquire users and take payment on device means that traffic from third parties is very easy to track and monetise – as a result the casino players are leading the way.”

Specialist Casino Affiliate networks quicker to roll out mobile services

A number of the specialist online casino networks have already moved to develop mobile affiliate offerings.  Typically, services are provided as downloadable applications which provide access to the standard range of casino games including Poker, Bingo, Roulette, Black Jack and Slots.  These mobile applications are linked to a credit card account enabling them to function in a similar way to an online/ PC-based service.  Affiliate payouts are linked to the download of the application (CPA) or spending by a particular user (revenue share).

Some of the casino affiliate networks offering mobile services include:

• Brightshare which offers the All Slots mobile, All Slots iphone and Wild Jack mobile services on an affiliate basis
• Income Access runs affiliate programs for the mfortune and Gold Mobile Casino brands
• Europartners has developed a mobile affiliate program around the Casino Tropez mobile service

Tracking mobile affiliate sales requires different approaches

PC/ online based affiliate services typically track sales using cookies.  However, this approach does not work effectively on mobile.  As a result, affiliate networks need to use alternative approaches such as server-based tracking.  To date the major generalist online affiliate networks (Trade Doubler, Commission Junction, Zanox) have not yet extended much into mobile and the major in-house affiliate APIs such as Amazon also haven’t been adapted for mobile affiliates. However, there are also some mobile-focused affiliate networks emerging that offer a range of programs, including casino:

• Mobpartner is a french mobile affiliate network which operates across a large number of small mobile-web based affiliates
• MPEX is an adult-focused mobile affiliate platform and site building tool that also offers casino services
• Sponsormob is a German mobile ad network which works directly with merchants and advertisers on a CPA basis

Traffic Generation

For affiliates, generating mobile web traffic requires slightly different approach to on the PC-web.  Natural Search/ SEO is not yet effective on mobile, as Google Mobile Search largely ranks sites based on their PC-driven scoring, which provides little any room for mobile-only players to achieve high positions.  As a result, affiliates have to focus on paid traffic generation, but this is not easy as at present, “demand for quality mobile traffic is growing faster than the supply of it” according to Peter Glaeser from the mobile CPA network Sponsormob.

Paid Search

Paid search on the mobile web is effective but there is limited inventory and as a result, CPCs are high, especially for competitive keywords.  The main sources of paid search inventory include: