Google acquires app-install ad optimization company Toro


Google has acquired Toro, a startup that set out to make launching and perfectly optimizing Facebook app-install advertising campaigns a simple, easy process. In an interview upon launch late last year, the company described its mission as “simplifying something that is a necessary part of running a business.” Toro was formerly known as Red Hot Labs, and was co-founded by two of the the team behind MyMiniLife, which eventually became FarmVille. The acquisition is confirmed in a short announcement published on the company’s blog, stating: “With greater resources and distribution now available at our disposal, we’re excited to join Google and continue our mission of making the lives of app developers easier.” Toro’s existing customers with advertising campaigns already in motion will continue to have

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Google Search-based app engagement ads emerge from beta

Google’s app engagement promotional ads designed to appear in search results are emerging from the beta stage. Introduced earlier this year alongside similar ads for Display and Youtube results, these ads will drive user engagement with installed apps based on relevant keyword-focused search results. Google deep linking app engagement Adsense unit   Developers can deep link to installed apps, sending users to the correct section of the app when the ad is clicked. It’s part of Google’s effort to increase the level of interaction with installed apps. According to a Google study, 25% of people use search to find new apps, and that on average, there are 36 apps installed on those users’ phones. However, only 25 percent of those apps are ever used. Engagement apps for

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Google rolls-out new app install ad units across search and YouTube


Google has officially launched its Google Search and YouTube app install ads and app re-engagement ads, after unveiling them a few months back. The new Google Search ad units let developers target users across device types based on the same AdWords set-up used in regular search ads. Android advertisers also have the benefit of tracking conversions automatically in AdWords, while iOS apps have to set tracking-up manually. The units themselves are automatically generated using an app’s icon and also link to reviews on  the App Store and Google Play. Google’s app install search ads Deep linking is an important part of app re-engagement and so it’s no surprise to see Google including the feature in its new ad products, letting advertisers link directly into specific pages

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Google reveals app re-engagement and YouTube app install ads


Google has announced a few new ad products designed to help app marketers, including app install units for YouTube and re-engagement ads on mobile search. The search giant has broken down its new app-focused products into three categories: Discovery, Re-engagement and Measurement. When it comes to ‘discovery,’ app marketers can now take advantage of a enhanced targeting on AdMob based on Google Play insights, which allows advertisers to target customers based on the apps they use, the frequency of use and the types of in-app purchases they make. Advertisers can also leverage Google Play insights to get suggested keywords to help drive downloads via mobile search. For instance, Google says a hotel app advertiser will get suggestions based on popular keywords used for hotel app

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The best mobile advertising networks 2012

best mobile ad networks 2012

      So what is the best mobile advertising network to use if you’re a developer, mobile publisher or advertiser?  When deciding which mobile ad network to work with, many publishers and advertisers will be tempted to go with the most recognised names. But the truth is choosing the best mobile advertising network is a bit more complicated than making a beeline for the biggest kid on the block. Figures on which networks offer advertisers the most reach, and publishers the most revenue, are not always reliable or indeed available. In fact, because of the scarcity of verifiable figures, no one really knows which network is even the biggest. So when choosing an ad network your best bet is to look at the differentiators

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Mobile marketing for the online casino industry – iphone, ipad or i dont know?

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This is an article which will be out soon in igaming magazine – publishing here as they don’t have a digital service.  It basically looks at what the opportunities are in mobile marketing for the online casino and gaming sector. Mobile marketing for the online casino industry – iphone, ipad or i dont know? According to the Wall St Analyst Mary Meeker, mobile represents a new wave of computing, on a par with previous technological cycles such as the desktop PC revolution.  She predicts that within the next five years more users will connect to the Internet over mobile devices than desktop PCs”.  Her most recent report points out that whilst some companies will “Win Big” from mobile, others will get left behind and will

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