DatingGold’s New Mobile Payout programme for Affiliates
DatingGold
has been offering its new mobile payout programme to affiliates. This mobile version of the dating suite offers a Pay per Lead and Pay per Sale programme.
Alfonsus Kusuma (AK), vice president of sales and marketing, added, “With the increasing number of mobile users every day, we knew we needed to optimize mobile traffic and help our affiliates earn more with us.”
Learn how it works here
Some news in from our friends over at sponsormob. They have recently launched a new mobile lead generation feature called “Host and Post”.
Host and Post allows Sponsormob to host sign-up forms on mobile, collecting qualified leads on behalf of Advertisers and passing the information on successfully.
Advertisers simply let us take their internet landing pages and place them on Mobile. Sponsormob then gather the information and send it to the Advertiser.
It is interesting that sponsormob are moving to service mobile lead generation and data capture. This is proving to be one of the fastest growing areas of the mobile marketing and mcommerce markets at the moment.
Sponsormob also mention that they will also be adding Click-to-Call. This feature will let Advertisers connect with users on the go, maximizing revenues. This could provide a lot of advantages – increased revenue, accessing users directly, increased conversions.
Great to see sponsormob making waves and we’ll keep you updated for when they announce the launch of more features.
Offerpal runs an affiliate and lead generation network that mainly operates on facebook games and the like – linking developers with monetisation via affiliate programs, virtual goods and so on. They have also moved into mobile with an offering to help iphone developers monetise their apps and sites through affiliate offers. Unfortunately, it seems that they have had a few problems with premium sms subscription services using the channel to trick people into signing up.
Techcrunch has rapidly picked up on this and has forced Offerpal to pull the plug on its mobile affiliate PSMS offers.
“In the interest of being conservative and wanting to operate in the best interests of the collective mobile user experience, we have immediately removed the quizzes in question and any offers resulting in PSMS subscriptions from distribution pending a further review.”
To some extent this is the return of something terrible on mobile – scammy subscription services which brought the first generation of mobile commerce (ringtones) to its knees. It has taken the industry nearly half a decade to build back consumer confidence in mobile to the point where people are happy to pay for things again on their phone or give their number. The last thing we need is the return of Crazy Frog Mark 2 in a new form – this could set the industry right back to 2005 again. The regulators need to avoid being caught napping like this – it shouldn’t be the job of techcrunch to expose this type of sharp practice.
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