DatingGold’s New Mobile Payout programme for Affiliates
DatingGold
has been offering its new mobile payout programme to affiliates. This mobile version of the dating suite offers a Pay per Lead and Pay per Sale programme.
Alfonsus Kusuma (AK), vice president of sales and marketing, added, “With the increasing number of mobile users every day, we knew we needed to optimize mobile traffic and help our affiliates earn more with us.”
Learn how it works here
Linking Mobile is the first UK based global mobile affiliate network. Their unique LinkMAXTM platform allows mobile site and application publishers to connect with advertisers on a cost per acquisition basis wherever they are in the world.
- If you own a mobile site or application Linking Mobile enables you to sign-up customers and generate leads at a price fixed by you.
- The LinkMAXTM tracking technology integrates easily with your site or app and you can see in real time customers signing up to your products and services.
- Dedicated account management service for our advertisers and agencies. Get in touch now and we will guide you through the whole process.
- If you own a mobile internet site or application then Linking Mobile can help you monetise your traffic right now.
- You can choose from a variety of premium advertisers and see all your interactions, reports and earnings via our LinkMAXTM platform.
- We work with advertisers from around the world and so you can select the brands that will best fit your site or app traffic. This guarantees a 100% fill rate and will maximise your conversions.
Key Features
Affiliate marketing on mobile is a relatively new development, online, affiliate marketing is a huge business generating billions in revenue. Historically, mobile advertising has focused on CPC or CPM based advertising – mobile affiliate marketing pays on the basis of CPA or Pay Per lead. This can be very profitable if you find traffic that converts well – for example, you can easily get $5.00 for some programs for each registration, compared to a few cents for a click if you are using a mobile ad network like admob to make money from your mobile traffic. Higher value mobile affiliate offers also open up the possibility of buying in mobile traffic from ad networks on an arbitrage basis as we have previously covered in our post on making money using admob PPC.
However, it’s not easy to find mobile affiliate networks to work with. We’ve listed all of the networks active in mobile affiliate marketing over on our directory of mobile affiliate networks – here’s a review of some of the best.
Mobpartner is probably the biggest mobile affiliate network at the moment in terms of publishers with tens of thousands of affiliates. They offer a range of programs from adult, to casino to applications, focused on the mobile web. Mobpartner pay quickly via paypal and are a great alternative to using CPC networks such as admob. Mobpartner do have many campaigns focused on particular countries but also a range of worldwide and international mobile affiliate programs.
Yeahmobi is a relatively new mobile CPA network. They offer 100% fill rates and high quality offers ranging from mobile content to apps. For advertisers and merchants they are offering services such as real time optimization.
Sponsormob runs a very successful CPA-based affiliate network for mobile and has recently launched an advanced tracking tool for iphone applications. They offer a large number of high quality programs and have excellent tracking technology.
Liquid Wireless is the leader in mobile lead generation programs and is very strong in the US market. They offer a number of unique mobile CPA and pay per lead offers such as surveys, loan consolidation and other services.
Offermobi has recently launched a mobile affiliate network focused on the US. They are running a number of campaigns and look like one to watch. In particular, offermobi looks like it will offer a number of pay per call products.
Conclusion
Although mobile affiliate marketing is in the early days its well worth giving some of these networks a try. The early people to get into affiliate marketing online made a fortune and the same could be true on mobile. Let us know how you get on!
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Make money with the offermobi.com affiliate network
OfferMobi.com is the first affiliate network focused on the mobile web. Led by industry veterans and leaders, we strive to bring our partners the very best service, pricing, and overall strategy to ensure growth for everyone.
For our Advertisers, we provide the ability to drive high quality, high volume acquistions with no risk, as our entire network is on a cost per acquisition model. We help with strategy and optimization to ensure the best consumers.
For our Affiliates, we give our affiliates the opportunity to generate additional income from their traffic, as we offer a wide Variety of offers, as well as valuable account services and updates. From big brand names to exclusive offers, we have them here.
Join the offermobi affiliate network
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Already many Casino and gaming operators, affiliate networks, service providers, brands and marketers have begun to move into mobile. However, as fast as the industry moves, it is hard to keep up with the new trends in mobile, which is developing at an incredible rate. Just as the casino sector got to grips with the mobile web, along came the iphone and applications wave. Now, just as the industry is beginning to understand the iphone along comes the ipad – another potentially explosive new platform and form factor – taking the mobile concept to the PC, rather than the PC concept to mobile.
So how can new and existing players in the market stay current and relevant on this evolving platform and how can they make the most of the opportunities available?
What handsets and platforms to target?
As a result, an increasingly common approach for mobile service providers is to focus on iphone-only development. The iphone has a much lower installed base of handsets than other platforms such as Symbian (used by Nokia) however, it is the most commercially attractive option for many mobile service providers due to the type of users (early adopters) and the high rates of usage for apps and mobile internet. However, this approach leaves a large proportion of the potential market inaccessible, and for some services, including casino, an iphone audience may not be the most commercially attractive. In addition, Apple’s iphone App Store is heavily controlled, which means that many casino services are unable to get listed. However, Darren Pollard of Mayfair Mobile Gaming states that the situation is more nuanced than a blanket ban, “Although there is a generally accepted rule that Apple will not approve and/or support real-money gambling Apps on its iTunes App Store, these stores are run in regionally specific silos, so gambling operators should look to building relationships with influential people in these value chains in countries where gambling is legally and socially acceptable such as the United Kingdom.”
There have been a plethora of well documented issues plaguing the mobile gambling industry over the last five years in terms of user-education. This is to a large degree what is hampering take-up of the platform amongst casino players. Mayfair Mobile Gaming’s Darren Pollard says, “online gambling companies have not done themselves any favors by not addressing the issue of “mobile specific education” which has long been the Achilles heel on the uptake of mobile gambling” Gaming companies need to do much more to educate potential players on mobile specific issues such as data charges, network dropouts (players should not login to play a real money game on their mobile if they are about to get on the subway) and ease of discovery and installation of the mobile gambling application. Darren Pollard notes that “Although Apple has done a great job on user education with its user-friendly iTunes/iPhone ecosystem, the “true gambler” is not necessarily going to have an iPhone or Android device.”
Increasingly, mobile internet is becoming more about other types of devices than the mobile handset. For a while now a number of publishers and developers have found that web-enabled games devices such as the PSP account for a significant proportion of their mobile traffic. In addition, the ipod touch has become a major source of traffic and usage for mobile web sites and “iphone” applications.
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Overview
MoFuse is the fastest growing network of build-it-yourself mobile sites in the world. Short for Mobile Fusion, MoFuse provides a platform that enables businesses, bloggers and any other web publisher to provide a compelling mobile experience on any mobile device.
Mobile publishers get analytics about viewership, tools to promote their site and the opportunity to join a network of thousands of mobile sites viewed by millions of mobile web users. MoFuse is at the vanguard of integrating the mobile web with the PC version of thousands of blogs by offering a number of integrative features such as social bookmarking and commenting.
We currently have two products available to the public. MoFuse for Blogs — our legacy product and MoFuse Premium — our business product.
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This article was recently published in the igaming business magazine – the leading casino business and affiliate marketing publication.
2009 – ‘The Year of Mobile’
2009 has been the year the mobile internet took off, with the game-changing success of the iphone driving forward the entire market. Mobile handsets have become much more user-friendly for web usage as a result of touch-screens and improved browser technology. Network operators have finally begun to rollout flat-rate and lower cost mobile data access packages and are investing heavily in marketing mobile internet services to consumers. The growth in ‘App Stores’ has opened up a new distribution channel for service providers and big brand mobile services like m.facebook.com are attracting mainstream users to the mobile web.
As a result, many people in the affiliate marekting industry are now seeing mobile as The Next Big Thing. So what are the opportunities in mobile for the casino affilate industry?
Mobile commerce is developing
Whilst mobile internet usage has reached the mass market, commercial transactions have been slower to develop on the mobile platform. Spending is currently concentrated in mobile-focused areas such as downloads (applications, ringtones, games) with very limited activity in key verticals such as travel, finance and retail.
Despite the massive improvements to mobile user-interfaces there are still barriers preventing mobile commerce from taking off. For example, financial products such as mortgages or insurance typically involve a lot of researching and from a UI perspective usually require lots of tick-boxes, which are not well suited to a mobile screen.
However, there are some signs that this is beginning to change. iphone applications are showing that users will purchase goods and services using their mobiles if they are given the right user interface. For example, Pizza Hut recently announced that it had generated $1m in sales in 3 months from its iphone application. eBay also began to break out mobile commerce revenues for the first time earlier this year which showed that they are already generating $380m of sales over mobile in H1 2009/10.
Affiliate marketing on mobile is not new
Affilate marketing on the mobile web has been around in some form since the very early days of ‘wap’ with some of the first mobile adult sites developing very basic affiliate systems. The major ringtone players such as Jamba have also used affiliate marketing heavily to promote their subscription mobile content offerings. These were promoted mainly on the PC web, driving users to the mobile internet for content delivery. However, following the consumer and regulatory backlash against these subscription services, the ringtone players have retrenched and are no longer leading innovation in mobile web affiliate marketing.
The Casino sector is now leading the way
As a result of the collapse in the subscription ringtone market, and the slow development of mobile commerce in other sectors, the major mainstream high-value mobile service category is casino gaming. Consequently, affilliate marketing on mobile is now being lead by casino players in terms of both service development and affiliate technology. Simon Liss from the Mobile Agency We Love Mobile says, “Mobile affiliate marketing only really works when the deal can be done via the device. The ability of mobile casinos to acquire users and take payment on device means that traffic from third parties is very easy to track and monetise – as a result the casino players are leading the way.”
Specialist Casino Affiliate networks quicker to roll out mobile services
A number of the specialist online casino networks have already moved to develop mobile affiliate offerings. Typically, services are provided as downloadable applications which provide access to the standard range of casino games including Poker, Bingo, Roulette, Black Jack and Slots. These mobile applications are linked to a credit card account enabling them to function in a similar way to an online/ PC-based service. Affiliate payouts are linked to the download of the application (CPA) or spending by a particular user (revenue share).
Some of the casino affiliate networks offering mobile services include:
Tracking mobile affiliate sales requires different approaches
PC/ online based affiliate services typically track sales using cookies. However, this approach does not work effectively on mobile. As a result, affiliate networks need to use alternative approaches such as server-based tracking. To date the major generalist online affiliate networks (Trade Doubler, Commission Junction, Zanox) have not yet extended much into mobile and the major in-house affiliate APIs such as Amazon also haven’t been adapted for mobile affiliates. However, there are also some mobile-focused affiliate networks emerging that offer a range of programs, including casino:
Traffic Generation
For affiliates, generating mobile web traffic requires slightly different approach to on the PC-web. Natural Search/ SEO is not yet effective on mobile, as Google Mobile Search largely ranks sites based on their PC-driven scoring, which provides little any room for mobile-only players to achieve high positions. As a result, affiliates have to focus on paid traffic generation, but this is not easy as at present, “demand for quality mobile traffic is growing faster than the supply of it” according to Peter Glaeser from the mobile CPA network Sponsormob.
Paid Search
Paid search on the mobile web is effective but there is limited inventory and as a result, CPCs are high, especially for competitive keywords. The main sources of paid search inventory include:
Direct deals
Buying advertising space directly on other mobile sites is another way of generating traffic. Operator portals are the major place to go for high volumes but outside of these sites tracking down potential deals can be more difficult. One issue is that there is no equivalent of the ABCe or Comscore for mobile so it is difficult to find high traffic sites. Also, many of the big online or media brands do not necessarily have high mobile traffic. On the other hand, “mobile-only” services such as communities and chat networks can drive huge volumes of usage, despite being relatively unknown.
Ad Networks
Mobile ad networks are the most common channel mobile web affiliates use to buy traffic. There are well over 30 different mobile ad networks, the largest of which is admob, recently acquired for $750m by Google. Other networks to try include Imobi, Buzz City, Adfonic, Deck Trade and Quattro Wireless. Prices for particular countries or handset types can vary significantly across networks so there is a real advantage to working with multiple players. The majority of networks sell based on a CPC basis with higher prices for specific countries and greater targeting control. However, traffic quality on these networks can be low, and conversions poor. There are also premium mobile ad networks which can demand a CPM-based fee for their inventory, sourced from higher-quality partners such as branded sites or operators.
Analytics and Campaign Management
Getting ROI from mobile ad spend requires the same level of attention to creative and campaign management as on the PC-web. Affilliates need to track click-throughs and conversions carefully and ensure to include handset types in targeting. A common error with many casino affiliates is not checking the types of handsets which different mobile casino services support and targeting advertising accordingly. Similarly, with many mobile ad networks saturated by Casino-affiliate based advertising, it is important to develop strong creative, varying and optimizing banners and keyword text.
There are a number of specialist analytics tools for mobile which can be deployed in order to track and manage campaigns. Existing services such as Google Analytics do not yet work fully on mobile-based sites or applications, although this is beginning to change as more phones start to support Javascript. Analytics services mobile-focused affiliates can use include Bango analytics, Admob analytics, Mobilytics and Amethon.
Lots of opportunities for the casino affiliate marketing industry
So, although it is still very early days, mobile does represent an important new channel for the casino affiliate industry. The platform continues to grow in terms of adoption and usage and there is more and more activity in the market. Success will come to players who can master the differences between mobile and online in terms of traffic generation and campaign management and continue move up the learning curve as mobile services continue to evolve.
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Mobile Internet Affiliate Marketing Opportunities #LAC Presentation
As promised here’s the presentation I gave at the London Affiliate Conference today – if you’re interested in talking more email james AT mobyaffiliates or reach out on twitter.com/mobyaffiliates
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