CraveLabs, maker of the DropIn real-time location and mobile advertising platform, has unveiled a new addition to the platform for select partners. It now includes real-time attribution for mobile advertising, enabling brands to measure the impact of their campaigns more effectively.
DropIn platform gets mobile attribution feature
The company’s mobile attribution feature measures the performance of a campaign and initial clients saw a 4x lift in foot traffic, according to CraveLabs. Additionally, the company has added planning tools for location-based budgets. A company press release states:
“The location analytics tools systematize operations by providing intelligence for media planning with frictionless scale.”
Its DropIn platform now processes 80bn+ location-enabled requests as well as more than a trillion data points each month. The company mentioned it had plans to continue the expansion of its platform to include additional solutions for mobile advertising as well as business intelligence.