Jivox, the personalized digital ad and marketing firm, has launched some new features that make building and targeting video ad campaigns easier as part of the Jivox IQ platform. Essentially, the new tool dynamically generates hundreds of thousands of creative variations of a campaign to target to an individual. It’s personalised video advertising at scale.
Jivox launches new tools for dynamic mobile video advertising
Diaz Nesamoney, CEO of Jivox, says:
“Video has long been a favorite format of advertisers. With the emergence of modern technology and greater data availability, however, brand marketers can finally do what TV has never been able to – add a personal touch. Instead of delivering the same video ad to each viewer, marketers now have the power to deliver video campaigns every bit as personalized as their display ad counterparts – and with equal ability to exponentially increase user engagement and improve campaign performance.”
Indeed, video ads have generated three times more clicks than other digital ad formats, including mobile, display and rich media ads, according to BI Intelligence. The market for such ads is predicted to grow 22% by 2020.
Tim Bagwell, Senior VP of Xaxis Ad Labs, adds:
“The emergence of dynamic video advertising is one of the most exciting developments in digital marketing since the advent of big data. Video is clearly the go-to instrument for brand storytelling. Unfortunately, the cost of video production and limitations in technology have made delivering personalized video ads out of reach for most marketers until now.”
The more advanced campaigns are utilizing dynamically adjusting ads these days. In comparison to rich personalization, dynamic video ads have so far been limited to customized content. Jivox is changing that. Its platform now provides some interesting capabilities including dynamic intra-video elements which can be used to personalize video ads. Auto-play for dynamic video on mobile devices is also enabled. This has traditionally only been found in social media, but Jivox makes it possible on the mobile web. The platform supports out-stream video ads for native placements and dynamic video ads on social media platforms.
“With Jivox’s platform, brands can engage in near one-to-one conversations with hundreds of thousands of individual audience members in a similar fashion to programmatic creative display executions. With these new tools, digital marketers no longer have to sacrifice the power of audience targeting and personalization to employ video, the most effective medium for connecting audiences and brands.”