ONE Mobile, the mobile advertising company, now integrates SaaS analytics company, Moat‘s SDK to help mobile marketers measure in-app viewability. The addition allows ONE Mobile publishers to utilise Moat’s MRC-accredited in-app measurement capabilities.
Moat provides over 50 metrics in video and display
ONE Mobile advertisers can now measure in-app viewability and thus improve the efficiency and transparency of their mobile campaigns. In combination with ONE Mobile’s premium inventory, advertisers can launch and measure their campaigns.
Kevin Wassong, CEO, ONE Mobile, explains:
“As advertisers look to better understand their campaigns on mobile, we’re pushing the envelope on mobile viewability to give clients the highest level of transparency. Building upon our strong relationship with Moat and their more recent MRC mobile accreditation, this deeper integration provides brands and advertisers improved visibility into the performance and viewability of their campaigns.”
Moat will be part of ONE Mobile’s list of curated partnership deals.
Jonah Goodhart, Co-Founder and CEO, Moat, adds:
“We’re excited to continue to align with the currency shift to transacting on viewability and partner with ONE Mobile to advance the industry.”